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IDProjectCategoryView StatusLast Update
0003095Composrbannerspublic2018-02-09 02:40
ReporterPatrick SchmalstigAssigned ToChris Graham 
Severity@30@ 
Status resolvedResolutionfixed 
Product Version 
Fixed in Version 
Summary0003095: Rename "Importance Modulus" to "Impression Modulus"
DescriptionWhen it comes to banner advertising market, the term "impressions" is widely understood as the number of times your advertisement is served. I feel calling banner ads importance modulus "impression modulus" instead will make it a little bit more clear to others that it influences how often the banner is served.
TagsGood for training, Type: Usability (major)
Time estimation (hours)0.5
Sponsorship open

Activities

Chris Graham

2017-02-28 10:30

administrator   ~0004819

I actually don't think this is any clearer.

It takes one clear but non-standard concept ("importance") and turns it into a less clear but more standard concept ("impression").

I think the average user won't know what an impression is and definitely won't understand what an "impression modulus" is.


We could rename it, but "modulus" is the confusing part really.

Maybe "Display likelihood"? And then a description that included "A likelihood factor for this banner being displayed, relative to the likelihood factors of other banners."

Patrick Schmalstig

2017-03-01 22:47

administrator   ~0004826

Okay you do make a point about "modulus" being a confusing term as well. Display likelihood sounds reasonable.

Issue History

Date Modified Username Field Change
2017-02-28 04:27 Patrick Schmalstig New Issue
2017-02-28 10:30 Chris Graham Note Added: 0004819
2017-02-28 10:31 Chris Graham Tag Attached: Type: Usability (major)
2017-02-28 10:31 Chris Graham Time estimation (hours) => 0.5
2017-03-01 22:47 Patrick Schmalstig Note Added: 0004826
2017-05-01 15:33 Chris Graham Summary rename "Importance Modulus" to "Impression Modulus" => Rename "Importance Modulus" to "Impression Modulus"
2017-11-25 23:37 Chris Graham Tag Attached: Can implement during live chat
2018-02-09 02:40 Chris Graham Status non-assigned => resolved
2018-02-09 02:40 Chris Graham Resolution open => fixed
2018-02-09 02:40 Chris Graham Assigned To => Chris Graham
2019-06-27 19:42 Chris Graham Tag Renamed Can implement during live chat => Good for training