How to be a good client and not drive your web designer insane.
Tutorials – Learning Composr
- Advice & Guidance
- Business Development
- Design & Themeing
- Feedback features
- Fun and Games
- Internet Technology
- Power tools
- Structure and navigation
- Third Party Integration
- Web standards & Accessibility
Maintaining a good agency relationship
Drinking from the feature pool
Choosing a software company for your project
Problem and feedback reports, and development policies
Dos and Do-nots of a (Composr) website
Minimum Viable Products
Positioning: The Battle for Your Mind
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century
Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting.
Introduction to marketing
Learn to embrace irrational behaviour in your customers
How to approach complex projects
Founders at Work: Stories of Startups' Early Days
Feedback methods that don't lead you down the garden path
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products
Differentiate or Die: Survival in Our Era of Killer Competition
The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
The 22 Immutable Laws of Marketing
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
The bible for bringing cutting-edge products to larger markets. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority
After Image: Mind-Altering Marketing
Business Adventures: Twelve Classic Tales from the World of Wall Street
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
Making supplementary tutorials for Composr
Advice for choosing and managing staff
Legal and social responsibilities
The 22 Immutable Laws Of Branding
Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
A modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you.
Ogilvy on Advertising
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
How to Win Friends and Influence People
Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques. His advice has stood the test of time and will teach you how to persuade people to follow your way of thinking, enable you to win new clients and customers and become a better speaker.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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